One of the leading global advertising networks, Dentsu Aegis Network has strengthened its footprint in West Africa with the signing of Outori, one of Nigeria’s leading Brand and Marketing Communications Agencies, as its affiliate consumer experience agency in the market.
Dentsu Aegis Network Sub Saharan Africa (SSA) is part of the global media group that specialises in media, digital and creative communications and spans over Southern Africa, Nigeria, Ghana, Kenya and Tanzania with both owned businesses and affiliates and affiliate partnerships in another 32 markets across SSA.
Outori is one of Nigeria’s fastest growing consumer experience agencies and ranked at the top of their field. The leadership team has earned numerous awards for creativity, execution and effectiveness.
The strength of their business’ capability lies in their expertise which includes; experiential marketing, live experiences, activations, sponsorship planning, digital marketing, media consulting and content marketing. This partnership supports the Dentsu Aegis Network strategy of being a 100% digital economy business by 2020, and further strengthens their position as the leading communications network in West Africa.
The team at Outori are known for creating experiences that inspire employees and immerse them in a culture of innovation, with a staff compliment of 35 talented and innovative enthusiasts at the core of their success.
Outori has a credible client base including blue chip clients; Phillip Morris International, Dangote Group, Facebook, Top Feeds, Kwese, Dana Group, Star Times and Nigerian Stock Exchange. With the combination of Media Fuse Dentsu Aegis Network and Outori they will create a powerful offering for existing and potential clients of both businesses.
Speaking on the affiliation, the Group Chief Operating Officer for Dentsu Aegis Network Sub Saharan Africa, Bevis Hoets stated, “The affiliation marks a step-change for Dentsu Aegis Network SSA, providing immediate scale, talent and new capability in the consumer experience sector.”
Obinna Aniche, President for Outori commented, “It is a great privilege for us at this time to be part of the leading global marketing communications group. We are excited at the opportunities that Dentsu Aegis Network presents and are indeed poised and confident about the future.”
Wole Olagundoye, Managing Director for Outori stated, “Signing on with the Dentsu Aegis Network opens up a whole new level of opportunity, not just for us but for the industry and clients in this region. We are glad to be part of the refreshing wave sweeping the continent.”
“This is an exciting development for us in the region, as it reinforces Dentsu Aegis Network’s decisive step to connecting a key strategic dot in the communication loop in Africa’s largest Economy, with a like-minded management team and staff of Outori in Nigeria,” said Emeka Okeke, CEO for Media Fuse Dentsu Aegis Network.
